The maker of the Corvette paid a special tribute to Prince

By Matt DeLong Star Tribune
April 22, 2016 — 11:47am

Numerous brands have honored the life of Prince after his sudden death yesterday, mostly by incorporating the color purple into their logos. However, one company that is forever linked to the Minnesota legend’s music offered a special tribute in this morning’s print editions of the Star Tribune and the New York Times.

Chevrolet, the maker of the classic American sports car immortalized in one of Prince’s biggest hits, “Little Red Corvette,” took out a sparse, full-page color ad in the newspapers with a play on the song’s lyrics. Check it out: